An Introduction to Digital Agencies

The evolution of modern business is reflected in the growth of digital agencies. The concept of a digital agency, being relatively young, is clouded, vague and varying. The term is generally used to describe an agency to which a business (the client) outsources the work of designing, developing, maintaining and promoting its website. Of course, you could find a digital agency which only provides the design and development services, but more often than not they describe themselves as ‘full service digital agency,’ which means they offer the whole package.

Where a digital agency is employed to promote and manage a brand’s online strategy, as in most cases, it are often compared (favourably or otherwise) to traditional agencies. The term traditional agency simply means advertising agencies using more traditional channels and media, such as television and print, in place of the internet. It is sometimes thought that digital agencies, which are by their very nature young and constantly evolving, lack the knowledge and experience of traditional agencies. This assertion is totally wrong: whilst it is true that digital agencies don’t have the decades of experience that traditional agencies boast, the industry in which they specialise is so new that nobody has experience in it! Furthermore, although it is a mistake to believe that all principles of traditional marketing and advertising can simply be applied to digital marketing, it should be remembered that many of the most successful digital marketers and advertisers came from traditional agencies bringing with them much experience. Whilst these people understand traditional advertising and marketing techniques, they do not seek to shape the internet to fit these approaches: they seek to shape their approaches to fit the internet and the consumer.

The blinkered belief that traditional marketing strategies will work if applied to the internet is causing countless traditional agencies to fall behind their competition, the full service digital agency, in the race for clients, especially as consumers shift their attention from television to the internet. Traditional advertising techniques cannot be applied to the internet, since the internet is fundamentally different from traditional channels. Online readers are less inclined to read long pieces of text, so words must be incredibly well chosen. The internet offers dialogue and interactivity between consumer and business, in a way that television and print never could. As a result websites must be easy to navigate; because for online shoppers it is incredibly easy to turn around and find an alternative if a website doesn’t offer them what they want, when they want it.

Because of the immediacy of the internet, it is very important that your brand is seen first. This is why search engine optimisation, a service offered by digital agencies, is growing so quickly. Making sure brands are placed highly in Google rankings is not something that traditional agencies can relate to. And, although pay per click campaigns make this possible, they are often costly and inefficient. Digital agencies can manage SEO and PPC campaigns on an ongoing basis, producing results.

To conclude then, digital agencies work towards the same goal as traditional agencies: brand awareness and sales. They do it using a different medium, which in turn requires different areas of expertise. But as their industry grows, the importance of brands’ digital presence is only going to increase, so now is the time to consult a digital agency.

3 Advantages of Investing in Digital Agency Services

Any business that wants to see an improvement in how its operations perform must create an attractive and informative website. A lot of companies will decide to employ a digital agency in terms of designing and optimizing a website. This will ensure great returns on their investment.

1. Taking Advantage of the Expertise

A top-notch digital agency is expected to have people who have knowledge and expertise in terms of PPC, SEO and social media strategies that they can use in propelling a site up the rankings. Their ability will help businesses in guaranteeing success. Today, the internet has been a very popular avenue that well-designed and optimized e-commerce websites have surely taken an advantage over others.

A website that is not performing well will always hinder the success of a business. Many companies have already realized the impact of hiring a digital agency on customer retention and sales improvement.

2. Attracting the Right Audience

A business that has a user-friendly website with website design professionals of its own can surely expect great investment returns as search engines will notice it. This is also true as the site is maintained with unique content provided by professional copywriters. This agency is aware of the requisite techniques of the social media and SEO trade as well as the skills that can be used to increase site performance. The skill set of any digital agency includes web design which can truly benefit a company that wishes to have a website that stands out from its competitors.

3. Having an Understanding of How SEO Works

Search engine optimization utilizes techniques like link-building, keyword density, social media interaction and web design. These techniques, which are employed by professionals, play a role in boosting website performance. Although there are many SEO companies out there, this particular agency also provides these services alongside other services offered by separate agencies. In general, a digital agency offers you the perfect package to make a website visible to search engines and internet users with less hassle, effort and time on the part of the business that needs the agency.

In terms of choosing the right type of agency, it is necessary to research and find out factors like testimonials and previous clients that point the agency’s reputation. The World Wide Web has become very significance for individuals and businesses and those who want to stay ahead of the competition would want to take advantage of this technological power and get the services of a reliable digital agency.

Different Types Of Digital Agencies

Everything changes as times passes by – customer expectations, corporate leadership, relevant technologies, brand strategies, and even the definition of a digital agency. And it is because of the speed of all these changes that makes it very difficult to keep up.

When it comes to establishing a strong band, a digital agency can play a very important role. This is why most businesses today are considering of hiring one as this agency can help their ventures profitable and successful. But the question is that what kind of digital agency best suits your company? There is actually an insufficient education given to help marketers choose the right agency for their needs and budget. Good thing experts can help you out in selecting the most appropriate agency for your venture.

Kinds Of Digital Agencies Today

Integrated Marketing – This agency will have less epiphany appeal as opposed to the digital campaign agency; however, the strategy of using statistics to drive huge traffic is proven to be effective. Such agency will make use of data, analytics, and marketing-automation platforms. Also, it develops digital properties that will make use of organic search, mobile, email, display, paid search, and more. The main advantage of this kind of digital agency is that it efficiently leverage resources and orchestrate all channels so as to identify which will perform best.

Digital Campaign – This has more traditional ad agency talent. It will create emotional campaign ideas in order to help sell products and/or services. However, instead of television spots, it usually creates interactive commercials. This kind of agency best suits those companies looking for high-level campaign concepts and brand storytelling.

DX – The main philosophy behind this is that the business must think about the gravitational forces that will keep the customers buying or promoting your brand. This kind of agency will create campaigns, leverages analytics, closes operational gaps, as well as makes use of human philosophy in order to create solutions that will activate a strong pull to the brand.

Digital Solutions – This is the most recent step in the evolution of the digital agency model. This approach will allow the brand to operate with greater efficiency and flexibility. But then, it tends to find great competition with big consulting groups. The main advantage of this approach is that it creates a digital experience that will enhance the overall customer experience, and provide holistic benefits via complex solutions that will draw from multiple data sources. The result of such approach is external value as well as internal efficiencies.

To learn more about these different kinds of digital agency, check out this site.