3 Advantages of Investing in Digital Agency Services

Any business that wants to see an improvement in how its operations perform must create an attractive and informative website. A lot of companies will decide to employ a digital agency in terms of designing and optimizing a website. This will ensure great returns on their investment.

1. Taking Advantage of the Expertise

A top-notch digital agency is expected to have people who have knowledge and expertise in terms of PPC, SEO and social media strategies that they can use in propelling a site up the rankings. Their ability will help businesses in guaranteeing success. Today, the internet has been a very popular avenue that well-designed and optimized e-commerce websites have surely taken an advantage over others.

A website that is not performing well will always hinder the success of a business. Many companies have already realized the impact of hiring a digital agency on customer retention and sales improvement.

2. Attracting the Right Audience

A business that has a user-friendly website with website design professionals of its own can surely expect great investment returns as search engines will notice it. This is also true as the site is maintained with unique content provided by professional copywriters. This agency is aware of the requisite techniques of the social media and SEO trade as well as the skills that can be used to increase site performance. The skill set of any digital agency includes web design which can truly benefit a company that wishes to have a website that stands out from its competitors.

3. Having an Understanding of How SEO Works

Search engine optimization utilizes techniques like link-building, keyword density, social media interaction and web design. These techniques, which are employed by professionals, play a role in boosting website performance. Although there are many SEO companies out there, this particular agency also provides these services alongside other services offered by separate agencies. In general, a digital agency offers you the perfect package to make a website visible to search engines and internet users with less hassle, effort and time on the part of the business that needs the agency.

In terms of choosing the right type of agency, it is necessary to research and find out factors like testimonials and previous clients that point the agency’s reputation. The World Wide Web has become very significance for individuals and businesses and those who want to stay ahead of the competition would want to take advantage of this technological power and get the services of a reliable digital agency.

Different Types Of Digital Agencies

Everything changes as times passes by – customer expectations, corporate leadership, relevant technologies, brand strategies, and even the definition of a digital agency. And it is because of the speed of all these changes that makes it very difficult to keep up.

When it comes to establishing a strong band, a digital agency can play a very important role. This is why most businesses today are considering of hiring one as this agency can help their ventures profitable and successful. But the question is that what kind of digital agency best suits your company? There is actually an insufficient education given to help marketers choose the right agency for their needs and budget. Good thing experts can help you out in selecting the most appropriate agency for your venture.

Kinds Of Digital Agencies Today

Integrated Marketing – This agency will have less epiphany appeal as opposed to the digital campaign agency; however, the strategy of using statistics to drive huge traffic is proven to be effective. Such agency will make use of data, analytics, and marketing-automation platforms. Also, it develops digital properties that will make use of organic search, mobile, email, display, paid search, and more. The main advantage of this kind of digital agency is that it efficiently leverage resources and orchestrate all channels so as to identify which will perform best.

Digital Campaign – This has more traditional ad agency talent. It will create emotional campaign ideas in order to help sell products and/or services. However, instead of television spots, it usually creates interactive commercials. This kind of agency best suits those companies looking for high-level campaign concepts and brand storytelling.

DX – The main philosophy behind this is that the business must think about the gravitational forces that will keep the customers buying or promoting your brand. This kind of agency will create campaigns, leverages analytics, closes operational gaps, as well as makes use of human philosophy in order to create solutions that will activate a strong pull to the brand.

Digital Solutions – This is the most recent step in the evolution of the digital agency model. This approach will allow the brand to operate with greater efficiency and flexibility. But then, it tends to find great competition with big consulting groups. The main advantage of this approach is that it creates a digital experience that will enhance the overall customer experience, and provide holistic benefits via complex solutions that will draw from multiple data sources. The result of such approach is external value as well as internal efficiencies.

To learn more about these different kinds of digital agency, check out this site.

Birth of the Digital Agency

High performing businesses know that they can no longer ignore the importance of their web and digital initiatives as marketing and communication platforms to connect with their customers and target markets. The challenge for these businesses when looking for a service provider for web design, development and online marketing services, is how to isolate the ‘right’ service provider from the thousands in the market. An eight year old can build a website these days (yes, I’ve seen it), so what do businesses serious about succeeding online need to look for?

According to Wikipedia, a digital agency is a business that delivers services for the creative and technical development of Internet based products. These services range from the more generalist such as web design, e-mail marketing, logo design and micro sites, to the more specialist such as custom built content management systems, ecommerce, web application development, social media marketing, mobile compatible web development, search engine optimisation, and systems integration services.

Digital agencies tend to differ from their more traditional advertising agencies and their marketing agency counterparts in that they tend to deliver only certain types of web complimentary off-line services such as logo design, icon design and graphic design. Some advertising and marketing agencies do however attempt to deliver digital work but there are a number of shortfalls for businesses that are serious about online solutions utilising their services.

During these last few years much has changed in the marketing landscape. Now I might be wrong by saying this, but my feeling is that in recent years, traditional marketing agencies that have moved toward the online landscape still have a flimsy grasp of it. The majority outsource online services to other experts and are struggling to survive the growing demand for businesses to include more complex web based marketing solutions. Alternatively they may be able to offer basic web related services but struggle when their client’s requirements are more complex or custom.

Digital marketing agencies have also been evolving to define themselves in the ever changing online world. Digital agency services cross so many of the traditional service lines including advertising, graphic design, web design and development, online marketing and search engine optimisation that before the digital agency was coined, there wasn’t really a way to describe them without merging service streams.

The full service digital agency is certainly one of the Internet’s best kept secrets. Businesses serious about succeeding online will benefit exponentially from a successful partnership with a high end digital agency. This is well demonstrated in the Google trends graph below. The term digital agency has been on the rise since the start of 2005 and it growing every day, whilst the term “advertising agency” has been in steady decline.

So how does a business choose when looking for a marketing solution that incorporates digital online media?

I personally view digital agencies as the perfect catalyst to help businesses consolidate these outsourced web, design and online marketing services? Take for example a business that is looking to commission a new website to be designed and developed and need to ensure that the new website will rank high in the search engines. Some people would consider separating the website design from the SEO and end up commissioning two different service providers to carry out the work.

This might work, however a digital agency is capable to service both of these requirements and ensure that the two services are properly integrated throughout the project life cycle.

This also reduces the overall costs of the project because the businesses details, their goals and the relationship with the provider are all vested in one place.

Another example is when a business has a long term relationship with a creative or design agency to support the company’s brand. The business decides it is time to launch their website and brief their agency on the requirements. The creative agency may have an in-house web developer that has basic programming skills so suggests to the client that they should handle the project. Unfortunately the client is unaware that like a clock, a website is made up of many components and it takes skills in a range of areas to create a truly amazing website.

The competency and skills required include: Front end developers, system architects, web designers, usability specialists, online marketers and SEO experts, back end and database programmers and much more. Ideally the team is located under one roof with everyone working together and sharing their knowledge so that together they can create a high quality solution that meets the client’s expectations.

As a result of not having a digital agency with a pool of skill sets, the business’ website is designed and developed by a “jack-of-all-web” web guys that does a standard job but doesn’t excel on any front. To get a truly impressive website, a range of skills and expertise is required.

Hence, when considering the design and development of a new website, a digital agency is a much smarter choice because they really do have the full suite of expertise and know what they are talking about.

The key benefits to working with a digital agency:

1. Centralising your online requirements with one supplier. This can result in cost reductions and savings from combining services such as your web development with your online marketing or graphic design.

2. Dedicated account manager – One person to call or contact for all of you digital needs. Whether it’s an email marketing campaign, latest analytics reports, new email account, hosting upgrade or better search engine ranking – you only have to make one call.

3. If anything is going wrong with your website, you know who to call. One phone call and everything is taken care of.

4. Pool of expertise. In a digital agency, you find a wide range of people with specialised skills in each and every facet of the web and online industry.

So, now I have that off my chest and you have the top reasons why you should choose a digital agency for your next web project or social media strategy, there’s never been a better time to get in contact with a committed team that can’t wait to work with you.