Digital Agency: Unmatched By Its Traditional Competitors

Digital marketing combines together the diverse skills of a graphic designer and search engine optimizer in a coordinated way under a single roof. It also means that decisions between different team members happen within the agency itself. A full service digital agency also helps to develop a culture that promotes inter disciplinary learning. In concise terms a digital agency is a company that provides creative, strategic and technical development of products and services that are based on screen. It is a newer agency model and isn’t entirely the same as an advertising agency. As an advertising agency deals with traditional forms of mass media it deals with mainly internet and digital campaigns. The main difference being that an advertising agency mostly makes its money by placement of the ad itself whereas a digital media agency makes its money by the creative and technical services it completes for its clients.

A good digital agency creates a multi – platform online campaign that works towards achieving the common larger goal. It is constantly thinking of the different ways its clients can adopt in order to reach out to its target audience. Many companies are becoming aware that in order to stay noticed, digital marketing is one of the most cost effective and measurable ways to spend your promotion and marketing rupees.

Some of the services you see in a digital agency include web design, e-mail marketing, micro sites, viral campaigns, banner advertising, search engine optimization, widget development and mobile or social applications. It is also about combining traditional methods of advertising with more modern techniques of advertising. Many agencies claim that they are a full service digital agency but there are no clear definitions for this term.

There are two distinct schools of thought- one group that believes that they have to provide their clients with everything that comes under the umbrella of the term digital marketing which includes everything ranging from SEO, copywriting and social media techniques.

The other school of thought is more sophisticated and includes providing strategy, delivery and analysis with a focus on certain limited offerings. It does not give so much attention on being a jack of all trades and has an in depth understanding and knowledge of certain, specific territories.

Hiring a digital service agency might be crucial for an organization’s survival as more and more consumers are shifting to digital media as a forum and to connect and communicate with companies. Digital agencies are ready to lead in brand stewardship.

3 Important Points to Consider for Choosing a Digital Agency

When it comes to improving any online business, it is necessary to hire a good digital agency. This entity is expert in helping any website get more visitors and improve the number of conversions. It is also capable of designing websites from scratch and making full marketing campaigns viral. There are plenty of digital agencies out there and choosing the right one can be difficult. Here are some things that you need to consider in your choice.

1. Previous Clients

A lot of digital agencies make sure that their sites are updated to accommodate potential clients who wish to know more about their services. Through their site, you will be able to know who they have previously worked with. You can evaluate the quality of their work and decide if they deserve to be contacted. Expect some of such agencies to have case studies that provide details on their past projects so you must pick the one that is relevant to your own project. You just have to take note of the creativity of the campaigns and ideas presented in the site. Then determine the amount of recognition they obtained.

2. Specialization

There are many agencies that deal with all digital marketing aspects from website development to content management to online promotion. You have to decide on the area you wish the agency to focus on and talk with them about your requirements. You have to know what they are expert at and how you can benefit from such expertise. Usually, it is not difficult to work with a digital agency that can give you all the things that you actually require for your website to make sure that your online marketing will be successful.

3. Cost and Time Frame

After you have decided on the online marketing and website development area that you wish to concentrate on, it is time to determine the amount that you can afford for the project. Talk with a digital agency about your budget and know what they can get for that amount. In some cases, you will have to compromise on some things such as the work volume that you need. But, a number of agencies will let you pay on a monthly basis or pay fifty percent of the amount as a deposit then pay the remaining amount when the project is completed. Get some quotes from different agencies and be sure that you have set a time frame for the project. Certainly, there is no point of getting the price at a cheap price when the agency could not complete it within the deadline you set.

A-Z About Digital Agencies

What is Digitalization?

Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.

What is Digital Marketing?

Digital marketing is an umbrella term that covers any form of marketing that involves electronic devices. It includes online as well as offline marketing. The world of marketing has gone through an evolution. The conventional methods of marketing are fast becoming obsolete and digital marketing is taking over. Today Digital Marketing is the most effective and pragmatic way to market a business.

What is a Digital Agency?

A Digital Agency is an advertising agency that helps adapt to the constant changes of marketing in the digital age. It provides creative, strategic and technical development of screen-based products and services like web and mobile application development, search engine optimization, social media marketing, content creation, online branding, email marketing to name a few.

How exactly does a Digital Agency work?

  • A good digital agency works in segregated and specialized teams. Let’s gain insight into the mechanism of such an agency.
  • Sales/Marketing Team – The team of marketers cater to project procurement. This is the advent of the project where it is made sure that client expectations are set right and client knows what they will get in return.
  • Project team and Managers – This team generally includes an SEO analyst, SMO managers etc who are managed by a highly experienced and skilled team manager.
  • Web design and development Team – They build state of the art websites and design the layouts so as to ensure that the website visitor has the best on-site experience.
  • Content Team: A team of content writers and developers who are proficient and have a strong hold over the English language looks after the content moderation tasks.
  • CRM – Customer relationship management is an indispensable part for any team that reviews the project and team progress and deals with the client. They are the ones responsible to take the client’s feedback to the team for customized project.
  • QA and Reports – This team is responsible for quality checks, plagiarism. They also make sure these are being reported back to client properly.

Advantages of hiring a Digital Agency:

  • An experienced in-house team can be quite expensive whereas hiring a digital marketing agency can be cost-effective.
  • A web design agency takes the marketing burden off of you and your team so you can focus on other core areas of importance.
  • As an agency has access to apt tools, software and analytical data it helps your business increase productivity and efficiency.
  • Because digital marketing agencies work full-time on marketing, they can focus only on your campaigns thus offering consistency.
  • A creative agency includes a team of designers, writers and marketing experts who with an assorted range of skills and knowledge.

Disadvantages of a Digital Agency:

  • There always remains a risk of intellectual information of the client’s company being exposed by an outsourced agency.
  • If not checked closely, a digital agency can turn out to be not as good as it claims to be.
  • As they work on different projects of various clients, your project may not get undivided attention as promised.
  • There also can be the probability of miscommunication which might lead to an unsatisfactory service delivered to you.

Conclusion: With the digital world and the customers in it changing at a rapid rate, marketers all over the world are trying to understand the digital world more than ever before. In order to maximize your efficiency in the most cost-effective way while saving valuable time, it is better and smarter to choose a Digital Agency who would take care of everything.