Digital Agency: Unmatched By Its Traditional Competitors

Digital marketing combines together the diverse skills of a graphic designer and search engine optimizer in a coordinated way under a single roof. It also means that decisions between different team members happen within the agency itself. A full service digital agency also helps to develop a culture that promotes inter disciplinary learning. In concise terms a digital agency is a company that provides creative, strategic and technical development of products and services that are based on screen. It is a newer agency model and isn’t entirely the same as an advertising agency. As an advertising agency deals with traditional forms of mass media it deals with mainly internet and digital campaigns. The main difference being that an advertising agency mostly makes its money by placement of the ad itself whereas a digital media agency makes its money by the creative and technical services it completes for its clients.

A good digital agency creates a multi – platform online campaign that works towards achieving the common larger goal. It is constantly thinking of the different ways its clients can adopt in order to reach out to its target audience. Many companies are becoming aware that in order to stay noticed, digital marketing is one of the most cost effective and measurable ways to spend your promotion and marketing rupees.

Some of the services you see in a digital agency include web design, e-mail marketing, micro sites, viral campaigns, banner advertising, search engine optimization, widget development and mobile or social applications. It is also about combining traditional methods of advertising with more modern techniques of advertising. Many agencies claim that they are a full service digital agency but there are no clear definitions for this term.

There are two distinct schools of thought- one group that believes that they have to provide their clients with everything that comes under the umbrella of the term digital marketing which includes everything ranging from SEO, copywriting and social media techniques.

The other school of thought is more sophisticated and includes providing strategy, delivery and analysis with a focus on certain limited offerings. It does not give so much attention on being a jack of all trades and has an in depth understanding and knowledge of certain, specific territories.

Hiring a digital service agency might be crucial for an organization’s survival as more and more consumers are shifting to digital media as a forum and to connect and communicate with companies. Digital agencies are ready to lead in brand stewardship.